Notes from the National Wellness Conference in Stevens Point, Wisconsin, July 14-19, 2007.
July 18, 2007
Keynote: Bringing on the Wellness Culture Revolution
Judd Allen
President, Human Resource Institute
Burlington, VT
Notes from the National Wellness Conference in Stevens Point, Wisconsin, July 14-19, 2007.
July 18, 2007
Keynote: Bringing on the Wellness Culture Revolution
Judd Allen
President, Human Resource Institute
Burlington, VT
Financial incentives
“Healthy Habits, Healthy Friends” book – Creating Supportive Environments
BRINGING ON THE WELLNESS CULTURE REVOLUTION
1. Cultural lense – What can we do (households, co-workers, friends) to support a wellness culture?
Why?
– Save the Planet – Environment
– A renaissance of Meaning in Life
– Knowing our neighbors
– Generations connected
– Nature – Enjoy sun and fresh air
– Meaningful work
– Artistic expression, appreciation of the arts
– To avoid Bankruptcy
– $11,480 for health insurance for the average family
1/4 of median income
– Rest and Play
– “Work shall set you free.” – Dachau gate inscription
– Enslaving ourselves?
– To save lives
– Annual lifestyle casualties
– To mitigate victim blaming
– Overweight – 66%
– Inactivity – 55%
– To make wellness programs work
– To reach the hard to reach
– To prevent migration to higher risk
– To increase lifestyle change; set people up for success
– No program stays with a failure rate of 80%
2. Elements of Culture – Cultivating Change
– Values – shared beliefs about priorities
– Money – Wellness, the next trillion dollar industry
– Personal Development – the Secret…
– Wellness Value Proposition – Have a Broader Range
– Reduce health risks
– Heal
– Deliver Peak Performance
– Achieve full potential
– provide opportunities to assist
– Enhance teamwork, morale
– Look good, improve image
– Rebuild community
– Pleasure as the driving force
– Norms – the way we do things around here
– Being physically active?
– Eat a healthy diet?
– Hug?
– Laugh and tell jokes?
– Really get to know each other
– Cultural Touch Points
1. Modeling
2. Reward and recognize
3. Confrontation
4. Recruitment and selection
5. Orientation of support
6. Training of wellness skills – laughing, hugs
7. Rites,symbols and rituals – ways to symbolically appreciate wellness…”We care about physical activity.”
8. Newsletters, communication
9. Relationship devleopment
10. Resource commitment
– Peer support
– How are we training each other to help one another
– Climate where people feel connected and care for each other
– Shared vision, sense of community, positive outlook
– Build in connection
– Tools
– Health Culture Audit
– Develop Wellness leaders
– Train for Effective peer support – Help with:
– Setting Goals
– Identifying Role Models
– Eliminating barriers to change
– Locating supportive environments
– working through relaps
– Celebrating success
Phase I – Preparation
Phase II – Involvement
Phase III – Integration
Phase IV – Sustainability
Combining OD (Organizational Development) with Wellness – Coke case study
– Productivity increase 200%
– Worker income tripled
– Turnover dropped 25%
– Racism defeated